Rhys is a race driver and innovator. When he isn’t leading the Gfactor team, you can find him embarking on a road trip, or getting covered in mud on a motor cross or mountain bike somewhere in Aotearoa, New Zealand. His rally driving experience is core to his passion for mastering skills and taking on new challenges and adventures.

Compelled by the trauma of car accidents involving many friends and family, Rhys began passing on his driving skill by teaching young learners how to control their driving, in a paddock on his family farm almost a decade ago.

Jump forward to today, and his drive has only increased with the founding of Gfactor. He sees the power of virtual reality to provide people with the skills and experience they need to safely take on challenges in the real world; and for adventurous souls to share and celebrate their achievements, skills, and life experiences to inspire and motivate others.

He leads a team whose adventure has begun with our flagship simulation programme for learner drivers: CoDriVR. Rhys may have moved from the paddock to the virtual world, but his mission to educate a new generation of safer, more skilled drivers, and open up a world of life experiences for them, remains on course.